The rise of vegan and vegetarian diets continues to grow in Switzerland and worldwide. More and more consumers are looking for tasty plant-based alternatives at festivals, markets and private events. For a food truck, offering meat-free and animal-product-free options is not just a response to a trend: it is also an opportunity to attract a new audience and retain your existing customers.

1- Diversify your menu with creativity

Offering vegan and vegetarian recipes doesn’t mean settling for bland salads. Take inspiration from the richness of world cuisines to create colourful and generous dishes: legume burgers, roasted vegetable tacos, falafels with homemade sauces… Play with textures and flavours so that your plant-based offers are just as indulgent as your traditional recipes. Don’t hesitate to adapt your existing specialities into a plant-based version: a hot dog with a vegan sausage, a wrap without meat but filled with grilled vegetables and hummus, etc. This diversity will allow every guest to find something they like.

2- Favour local and seasonal products
The quality of ingredients is at the heart of the culinary experience. By choosing seasonal fruits and vegetables, fresh herbs and plant-based substitutes produced locally, you showcase regional produce while reducing your ecological footprint. Consumers concerned about environmental issues will appreciate this approach. For example, offer squash-based soups in autumn, crunchy salads in summer and comforting dishes in winter. Also go for artisanal plant-based cheeses or bread made by bakers in your area.

3- Showcase your vegan and vegetarian options
To draw attention to your new offers, take care of your communication and branding. Clearly mention vegan and vegetarian dishes on your menu and use recognisable icons. You can also decorate your food truck with plant touches – potted aromatic herbs, natural colours – to signal your commitment. When taking orders, highlight these dishes and explain what makes them special. A neat and appetising presentation will reinforce the appeal of these options.

4- Raise awareness and train your team
Customer service is essential for convincing clients unfamiliar with plant-based cuisine. Make sure your team knows the ingredients used and can inform customers about the composition of dishes, their nutritional values and taste benefits. Prepare answers to the most common questions (protein content, origin of substitutes, etc.) in order to reassure hesitant people. By sharing your passion for plant-based cuisine, you show that these options are not just an add-on but a real extension of your know-how.

By integrating vegan and vegetarian options into your menu with care and creativity, you open your food truck to a wider clientele and demonstrate your capacity for innovation. These new propositions can become a differentiating argument at your events and help create an inclusive and modern culinary experience.